Today I spoke on a conference call with public relations professionals organized by Bulldog Reporter, a group that sponsors advanced PR training. The topic was how to pitch to travel publications, especially in light of current economic conditions. My co-panelists included representatives from the LA Times, Coastal Living, National Geographic Traveler and Rachael Ray magazine.
I’m not going to get into the specifics of the call, as it was 90 minutes long and I know that Bulldog makes the transcripts available to participants. My basic message was that PR people should think more about the digital outlets that publications now have – such as Today in the Sky, Hotel Check-In and the Cruise Log, which USA TODAY run – instead of focusing solely on print. I also outlined a few pitches that worked, talked about what makes a good press release and commented on how PR professionals can use social media such as Twitter to build relationships.
Any PR people out there who read this blog are welcome to ask me further questions. And if you are curious about the social media angle, feel free to follow me on Twitter. I’m @CAroundTheWorld,
And if you’d like me to speak to your organization about this or similar topics, just drop me a line.