At the New York Times Travel Show a few weekends ago, every Caribbean rep, it seemed, was talking about the positive publicity that St. Lucia and its resorts received from the popular series, “The Bachelor: On the Wings of Love.”
And now an article in the St. Lucia Star gives some numbers: Director of Tourism Louis Lewis says that “average daily visits to www.saintlucianow.com and the number of requests for destination e-books more than doubled since the February 15 episode which initially featured Saint Lucia.”
The article also says that Jade Mountain, the luxury resort where airline pilot Jake Pavelka proposed to controversial choice Vienna Giraldi, received 15,000 website visits on March 1, the night of the season finale.
(If you want to see more locations on the island where the series was filmed, Jaunted has a good round up on their site).
St. Lucia is trying to keep the momentum going with a Bachelor-centric website, St. Lucia Now, and a “Red Rose Romance” promotion that offers discounts and specials at 24 resorts through the end of 2010 (if booked by March 31). Jade Mountain is on the list, as are well-known luxury resorts Ladera, Anse Chastanet, and Cap Maison, site of another rose ceremony on the series.
It’s all good news for a Caribbean island that has received an increase in airlift last year from the addition of Jet Blue direct flights from NYC.
Now we’ll just have to see what island lobbies the hardest for the next installment of the franchise: “The Bachelorette” with Ali Fedotowski begins May 24.
I have yet to go to St. Lucia. I’d love for someone out there to tell me how it compares with other Caribbean islands.