For the past two months, some of you may have noticed ads for companies such as cruise lines appearing on my site. That’s because in November, I signed a contract with my old employer USA TODAY to join their Travel Alliance.
How does that work? According to the official release put out today:
“This alliance provides our audience with a unique mix of our original content and content from premier travel sites and blogs chosen by USA TODAY Travel’s editorial staff. We are selecting travel partners that help us expand our offering in those niche categories our readers are most passionate about. As part of the relationship, we also expose USA TODAY’s content and premium advertisers to our partners’ deeply-engaged audiences,” said Victoria Borton, general manager of Travel for USA TODAY.
In English, that means that USAT sells ads for my site and I get part of the profits. What I like about the deal is that my blog posts are automatically syndicated on USA Today’s Travel site (travel.usatoday.com), meaning that I have access to about the same audience online that I had when I worked at the paper.
Another thing you might notice: I now have a widget on my sidebar where headlines from USA TODAY travel section automatically appear. Those stories are written by bloggers such as Today in the Sky’s Ben Mutzabaugh and Hotel Check-In’s Barb DeLollis, as well as USAT staffers Laura Bly and Jayne Clark. Collectively, they are some of the best travel reporters in the business and I’m proud to have their writing on my site.
So that’s the scoop. Back to our regularly scheduled travel program 🙂