Meat & Malbec: Leather Shopping at Prune, Argentina

by Chris on April 5, 2011

Finding the perfect leather bag at Prune, Argentina – that South American country’s answer to Coach.

Prune Argentina

Leather goods are almost synonymous with Argentine shopping. It makes sense; after all, the country has the world’s largest consumption of beef and there’s about 50 to 55 million head of cattle kept mostly in the Pampas. That’s an awful lot of hide to have left over.

Prune Argentina

I heard about Prune at the Park Hyatt Masters of Food and Wine event I attended in Mendoza. The Argentine and Brazilian attendees were all gorgeous and expertly put together. Both women and men in these countries care deeply about their appearance, and it shows.

Prune Argentina

I couldn’t copy the genetics and I don’t have the time or money for blow-outs and plastic surgery. But I could have one of those awesome leather bags or a pair of fabulous slouchy boots. Where did they buy them?

Prune Argentina

My digging revealed one name: Prune. A chain of accessory stores similar to Coach in the States, Prune had plenty of well-constructed leather purses, belts, jackets and shoes – for prices that were considerably less than you’d find up here. I had to go.

Prune Argentina

There were three Prunes in Mendoza, but our tight schedule and an Argentine holiday meant that I couldn’t find one open during my time there. Luckily, I was able to spend my last day at leisure in Buenos Aires and there happened to be a Prune just up the street from the BA Park Hyatt. Score!

Prune Argentina

Faced with the choices, I had a hard time deciding which Prune bag I wanted. The Argentines go for grommets, tassels and fringe, our new BA friend Amy told us. I’m more low key. I did want something that would be big enough to tote the iPad I still haven’t bought. And I wanted it to be noticeably different from the Coach purses I have on my shelf back home.

Then I saw it – a cherry red bag that looked like a cross between a medical kit and a bowling bag. The leather felt soft and supple, the color gleamed bright and exotic. Unlike many of the bags that are trendy right now, it didn’t have logos pasted all over it. Best of all, it was only $150. I fell in love and it seemed so right.

Thanks to Park Hyatt Masters of Food & Wine, which sponsored this trip.

| Chris Gray Faust is a veteran journalist, travel expert, social media butterfly - and editrix of this site. Like what you read? Check out her writing, editing and social media services.

{ 8 comments… read them below or add one }

Kara April 5, 2011 at 7:15 am

I covet your gorgeous red Prune bag.

Equally envious of the amount of malbec you drank in recent days.

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Kent @ NVR April 6, 2011 at 4:58 am

Yet another reason to love Argentina. Can’t wait to hear your stories from Mendoza.

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KATE April 6, 2011 at 1:09 pm

I came across your post when I searched ‘Prune’ because I love their bags! I was in Argentina in February and bought the exact bag you’re referring to, but in black. Love love love! Enjoy your travels!

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worldtraveller2 April 7, 2011 at 12:12 pm

I love my PRUNE bag with matching shoes! They are a cool company that no one in the US has ever heard of!

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Chris April 9, 2011 at 8:27 pm

Thanks for all the Prune love! I’ve been getting so many compliments on my bag since I brought it home… :)

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Jennifer April 8, 2011 at 11:01 am

Unlike a couple other commenters here, I hadn’t heard of Prune before reading this. It’s a fun read though — thanks!

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Checita October 15, 2011 at 5:00 pm

Agreed these are some amazing handbags. Argentina makes the best leather in the world!

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Maria November 20, 2012 at 7:36 pm

I was in Argentina and purchase a Prune leather jacket. I still wear it. It’s so chic. It looks like Prune no longer makes leather jackets.

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