Why choose Chris Around The World for your advertising?
If your audience consists of sophisticated professionals who enjoy frequent travel and are looking for unique, chic or boutique value luxury vacations, then Chris Around The World may be a good fit for your product.
Owned by Chris Gray Faust – the former travel editor of USA TODAY - the website has built a monthly readership of 26,000 average unique visitors (per Google analytics), a Google Page Rank of 4, and an RSS feed of nearly 900 readers (stats accurate as of Jan. 2012).
Chris Around The World was named one of the “top 10 travel blogs to bookmark in 2010” by syndicated travel columnist Christopher Elliott. According to Alexa, the blog’s audience skews toward college-educated women, ages 35 to 65, as well as couples without children.
This audience has discretionary dollars to spend on travel, and are interested in the following topics:
- International and domestic travel
- Trip planning and travel tips
- Luxury and boutique accommodations, including home and apartment rentals
- Cruising, particularly on smaller ships, and shore excursions
- Spas and wellness facilities
- Restaurants and “foodie” travel experiences
- Gear and book reviews
- Getaways with girlfriends and family members, as well as solo experiences
Winner of a 2010 Lowell Thomas writing award for best travel blog, Chris Around The World posts are syndicated on USA TODAY.com as part of the USAT Travel Alliance (PR7). Chris is also a weekly news columnist for Frommers.com.
(Sample of Chris Around The World placement on USA TODAY.com).
In addition, Chris Around The World has a strong social media presence, with accounts on Facebook (more than 2,000 friends/fans) and Twitter (more than 8,600 followers). She’s participated in innovative social media tourism campaigns such as #BlogParadise, #VisitLanai, #GoTresRios and numerous press trips and partnerships. See my profile on BlogDash.
Because Chris Gray Faust spent 20 years working in the mainstream media at newspapers such as USA TODAY, the Philadelphia Inquirer and the (New Orleans) Times-Picayune, these social networks are heavily weighted toward media professionals and travel industry leaders.
In other words, decision makers.
For specifics on banner and display advertising opportunities, please contact travelalliance@usatoday.com.
For other inquires, please contact chris@caroundtheworld.com.
2 Comments
Hi There:
We are interested in learning what the CPM rate is for a “Static” 300×250 ad on your site.
We are making buying decisions within the next day, so any information you may have would be great!
Regards,
Kristina Escalante
866-386-5627 ext. 117
@Kristina – The ads on my site are handled by the USA TODAY Travel Alliance. You can reach them at travelalliance@usatoday.com
I can take ads on my newsletter, which reaches active and interested travelers. Please email me directly at chris@caroundtheworld.com to discuss details.