public relations

2013 Travel Trends, from ETC ’13

by Chris on January 27, 2013

What is the state of the American traveler? A few trends that I heard at the annual ETC conference in Orlando.

I spent this weekend at the annual conference put on by the Educational Travel Community (ETC), a place where tour operators and destinations can connect with universities and other entities that offer learning vacations for their alumni. If you’re like me, you’ve probably seen trips like this advertised in the back of your alumni magazine. This conference […]


USA TODAY Travel Alliance: I’m All In!

by Chris on January 10, 2011

Today USA TODAY announced the members of their newly formed USA TODAY Travel Alliance. Here’s what it means for me and readers of my site.

For the past two months, some of you may have noticed ads for companies such as cruise lines appearing on my site. That’s because in November, I signed a contract with my old employer USA TODAY to join their Travel Alliance. How does that work? According to the official release put out today: “This alliance […]

Attention travel bloggers: Now’s the time to sign up to take part in Passports With Purpose, a fundraiser aimed at helping the lives of the Dalit caste in south India.

Attention travel bloggers: Looking to inject a little activism into your routine? Then Passports With Purpose, an annual fundraiser organized and promoted by a diverse group of travel bloggers, is looking for you! Last year, the group – led by Debbie Dubrow of Delicious Baby, Beth Whitman of Wanderlust and Lipstick, Michelle Duffy of Wandermom and Pam […]

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I’m packing, yet again. My new job at Microsoft starts Monday. What I’ve learned these past six months and what I’ll do going forward. Yadda yadda yadda.

I’m packing, again. No news there. In the past six months since I’ve left USA TODAY, I flung myself full force into the out-of-a-suitcase life of a travel writer. And hell yeah, it’s been fun. I went on two small ship sailing cruises throughout the Caribbean, dined at four-star Michelin restaurants in Paris and explored […]


More on the relationship between public relations professionals and bloggers, based on my time spent at the PRSA Travel & Tourism conference in Aspen last week.

I spoke at PRSA Travel & Tourism conference in Aspen last week, as part of a panel entitled “Reaching Key Influencers Where They Live (Online).” I felt lucky to be included in that definition. Of those of us on the panel, which included Kara S. Williams of The Vacation Gals, Johnny Jet and Rich Beattie […]


B-b-b-b-Butt Drugs! How a viral video for a small-town pharmacy has increased tourism in tiny Corydon, Indiana.

So what do you do when you run a small-town pharmacy with a name that instantly inspires smirks and giggles? If you’re Katie Butt, the third-generation owner of Butt Drugs in Corydon, Indiana, you embrace the joke – and allow masters of viral video to come in and make a commercial. Rhett & Link,  a […]


The PR/blogger relationship

by Chris on December 16, 2009

Tips on how PR professionals and travel bloggers can have a better relationship

My relationship with “PR people” has morphed throughout the years. On newspaper city and suburban news desks, where I spent the first 14 years of my career, we called them “flacks,” derogatory meaning intended. To a news reporter on deadline, a PR person was, if not the enemy, then certainly not a friend. They were the […]


Bulldog Reporter: Tips for PR pitches

by Chris on September 25, 2009

Bulldog Reporter: Tips for PR pitches

Today I spoke on a conference call with public relations professionals organized by Bulldog Reporter, a group that sponsors advanced PR training. The topic was how to pitch to travel publications, especially in light of current economic conditions. My co-panelists included representatives from the LA Times, Coastal Living, National Geographic Traveler and Rachael Ray magazine. I’m […]